You want to scale up your cold e-mail outreach?
We are talking about
- >80% open rates
- >30% reply rates
Triggered? Keep reading 😀
Mailchimp, SendinBlue, Campaign Monitor, AWeber and all its alternatives have been putting automators to their services in the past few years.
However, for cold e-mail outreach (= new prospects you contact the first time), this just wont do the trick anymore.
Why can't you do cold e-mail outreach through mass mailing services?
Multiple reasons can be found why this is not working through these kind of applications:
- First of all, these services don't allow uploads of massive e-mail lists.
- These kind of mass-mailing services sent out e-mails containing lots of HTML content.
- Your e-mails are sent from mailservers with IP addresses known for promotions and advertising unless you go for premium accounts (= $$$$).
- The e-mail provider puts tags everywhere for collecting and showing fancy analytics.
With all this, you are basically asking to put your e-mail in the recipients promotional tab or spam box, so mails don't get read and you don't get the desired sales impact.
What are the alternatives and work arounds?
In a short series of articles, we have bundled together the best practices and some tips and tricks for cold e-mail outreach.